Selected work: AI product visualisation in practice
AI product visualisation across kitchen, bedroom and bathroom ranges
A closer look at selected commercial projects combining AI product visualisation, design experience and marketing insight to create imagery for real-world marketing applications.
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Some client and brand identities have been anonymised where appropriate.
National bathroom retailer
Bathroom Lifestyle & Product Imagery
Project Overview
Created as part of my in-house role with a UK furniture manufacturer, this project used generative AI to develop photorealistic lifestyle and product imagery for a bathroom range supplied to a national retailer.
The brief
Create commercially usable imagery that presented the furniture in aspirational interiors while retaining accurate proportions, finishes and key product details.
Approach
Reference-led generation, controlled product and material details, photography-inspired lighting and iterative refinement were used to build hero images, alternative settings and detailed product views.
Outcome
A flexible library of high-resolution imagery for brochure, website and wider marketing use.
Lifestyle imagery · Product details · Room concepts · Print & digital assets
Multi-Range Marketing Visual Library
NATIONAL FURNITURE MANUFACTURER
The resulting imagery includes lifestyle room settings, product-focused visuals, close-up details, range concepts and supporting campaign assets across multiple furniture categories.
APPLICATIONS
I work from product specifications, existing renders, finish references and visual direction to create controlled, reference-led imagery. Each asset is iteratively refined for composition, lighting, material accuracy, product detail and its intended marketing application.
Approach
Build a flexible visual library that can support brochures, websites, presentations, product launches and campaign content while maintaining consistency in product design, material finishes and overall brand quality.
The OBJECTIVE
Created as part of my in-house marketing and design role with a UK furniture manufacturer, this ongoing body of work uses generative AI to develop commercially relevant imagery across kitchen, bedroom, storage and furniture ranges.
Project Overview
Kitchens · Bedrooms · Lifestyle Imagery · Product Details · Range Concepts
Outcome
The ongoing visual library provides a flexible source of high-quality imagery for print, digital and presentation use, while making it easier to explore new finishes, environments and creative directions without the time and cost of traditional photography
Brochures · Websites · Presentations · Campaigns